If widely implemented, the peril of AI search is that it could eventually shrivel up much of the content that is now reliant on Google traffic for survival. Nothing is going to happen to the internet overnight, but websites hire people like me to notice and solve problems for readers because helpful information gets clicks. If publications aren’t rewarded with traffic, they are going to publish less information. Google claims it understands the stakes, though the company is notoriously secretive about how its algorithms work: The spokesperson told me the company will “continue to prioritize approaches that send valuable traffic to a wide range of creators and support a healthy, open web.” But the basic premise of a searchbot necessarily involves more text in Google, and less traffic to websites. Google’s AI doom loop may lead us into a much smaller version of the internet, with fewer sites, fewer posts—and thus a worse experience for all of us.
Read: AI search is a disaster