We could call this fading era, “The Time of the Unicorn.” Unicorns were not just a number, they represented a kind of dream of a mythical startup investment that could make an early investor rich forever. Unicorns, as many pointed out, were getting suspiciously common. Between 2013 and 2019, as VC funding peaked, the number of unicorns increased 400 percent. In what may be the most ridiculously perfect metaphor ever, one scooter startup was called, simply, “Unicorn.”
But, yeah, it maybe wasn’t as real as it seemed. Unicorn, the scooter company, turned out to be not so magical, and it declared bankruptcy in December — before COVID-19 even started ravishing the economy. Likewise, the pizza-made-by-robots startup Zume, which was once valued at near $4 billion, killed its robot-made pizza idea and laid off over half of its workforce in January.
With COVID-19, the unicorn die-off has really begun. Lime, at one point valued at $2.4 billion, recently sought emergency funding, cutting its value to possibly around $400 million. Pichinson wouldn’t name names, but he says his company has wound down one scooter company and has been talking with another. Softbank, whose $100 billion Vision Fund is the world’s largest investor in tech startups, is warning of a possible $12.5-billion operating loss, expecting over a dozen of its startup investments to declare bankruptcy.
The big money will be okay. According to The Information, venture capital firms collectively have about $150 billion in cash reserves. And if the past is any guide, says Byron Deeter of Bessemer Venture Partners, the VCs will pick up good companies on the cheap, as his company did with Twilio, Pinterest, and Shopify during the Great Recession.
The unicorn era was easy to make fun of, but it *was* also a great time to be a consumer. Companies seeking early market dominance were fighting to lure customers, and it showed up in the form of not only cheap scooters, but below-cost boxes full of wine, snacks, clothes, and makeup. Uber and Lyft gave you discounted taxi rides. Moviepass went bankrupt giving you unlimited movies. Wag subsidized you if you wanted to get someone to walk your dog. It’s too bad it didn’t last.
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